An NFT-based hospitality group, SHO Club offers its members exclusive access to immersive experiences and specialized services associated with its restaurant, SHO. The SHO Club will offer three tiers of memberships represented as NFTs, Earth, Water, and Fire. Access to a members-only menu, priority reservations and a dedicated 24/7 concierge are all included in the Earth tier, while the Water tier includes benefits like valet parking, private car service, and invitations to monthly dining events. The Fire tier is the most exclusive membership with only 10 being available and provides access to "ownership-like" benefits and a once-in-a-lifetime trip to Japan.
